Page 178 - MICROHUB Handbook - ENGLISH
P. 178
Step 3: Branding your channel
Similar to other social media platforms, YouTube requires
that your brand identity be consistent and clearly displayed.
People should understand your brand's identity and mission
as soon as they view your videos or visit your channel.
Optimising your channel art is the most effective approach to achieve
that.
You may quickly and easily create your own YouTube channel art, covers,
and any other visuals you'd like to tailor to your business with DIY tools
like VistaCreate.
You can use the same profile photo and cover photo as you use on other
social media sites to maintain consistency. Nonetheless, even if you
intend to create channel art specifically for YouTube, make sure it
adheres to your brand colours and visual identity.
As their profile image, National
Geographic employs the
company's distinctive yellow
rectangle logo. Also, despite
using the channel cover image to
advertise fresh episodes of their
"Cosmos" program, they
continued to trademark it by
adding a logo at the bottom.
177
