Page 182 - MICROHUB Handbook - ENGLISH

Step 7: Creating a channel trailer

By including a promo film explaining what they may

anticipate from you, you can further engage viewers when

they visit your channel. Provide a brief description of your

brand and the types of videos you produce so that viewers will

understand right away why they should subscribe to your channel. When

someone visits your channel, this trailer video will automatically start
playing and capture their attention.

You can use this portion of your channel to describe what your channel

is about in addition to what your product accomplishes and how it

improves people's lives. Hello Fresh welcomes visitors with a film that

has testimonials from actual consumers.

Step 8: Growing your network

After completing the fundamental procedures to launch

a YouTube channel, you should focus on expanding your

network to fully utilize the site. This will require a lot of
promotion work, including posting links to your channel

everywhere and promoting your videos on various social media

platforms.

To attract customers whose interests match those of your items, you

may also place advertisements within the platform. Moreover, use

retargeting advertisements to connect with users outside of the

platform. Keep track of website visitors who have expressed interest in

your company, and retarget them with social media advertising that

highlights your YouTube channel. To accomplish this, make use of

Rebrandly’s link retargeting tool

181