Page 185 - MICROHUB Handbook - ENGLISH

2. The greatest storytellers are creators.

TikTok users trust the opinions of creators

on the platform, who are natural storytellers and

brand promoters. At the TikTok Creator Marketplace, you may find the

ideal creator for your budget or campaign, or you can use Spark Ads to

turn the organic content of creators into sponsored advertising.

Nevertheless, you can interact with the community directly through

organic content and motivate them to publish their own films centered
on a certain topic.

In a congested industry where word-of-mouth recommendations are

crucial, Thai skincare firm BM Collagen achieved just that. The company

unveiled a paid campaign centered on the concept of genuine and

intimate video creative. The brand urged fans to record videos of

themselves opening and utilizing BM Collagen's beauty supplements in

order to achieve this story. Users had a sense of ownership over the

brand as a result, and memorable experiences were produced that

encouraged consumer referrals. After using these organic assets to great

effect in their paid campaign, the brand saw a 200% boost in sales and 5
million impressions.

3. Expand your audience via paid advertising

Since TikTok has a global audience, your company has

a huge potential market to get followers, admirers, and

clients. Your campaign can reach even more new audiences

by expanding the reach of your content through

paid advertising.

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