Page 187 - MICROHUB Handbook - ENGLISH

SHOWCASE YOUR

BRAND ON

INSTAGRAM

1. Make Branding a Focus of Your Content by Using a Brand

Style Guide

Start with a style guide to produce content that Instagram users

would identify right away. A great style guide compiles both the

copy and the visual components that make up your brand.

Consider the following when you define copy standards:

Brand voice and tone: How does your company come across to

customers? Is it welcoming, instructive, snarky, or something

else?

Emoji usage: Do you ever use them, are they relevant to the

tone of your brand? Which emojis do you normally use in your

copy, if at all? Is anything off limits?

Caption construction: Does your brand like lengthy captions that

are jam-packed with informative details and engaging

storytelling? Or do you write short captions?

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