Page 189 - MICROHUB Handbook - ENGLISH

2. Create an Instagram profile to increase

brand recognition and interaction.

It's simple to start producing fantastic content

without thinking about your brand's Instagram

account. But creating a standout profile is the

first step in creating a recognisable brand on Instagram. It implies

you should concentrate on two essential elements: presenting your

company and emphasizing all the tools individuals may use to

become clients or brand evangelists.

Write a succinct Instagram bio first that sums up your company.

Optimize your bio for Instagram rather than copying and pasting it

from other social media sites. Include parent brands, flagship items,

and branded hashtags in this area to help your target market

become familiar with your brand. You can refer to our step by step

guide on ”How to write your ARTIST bio” HERE

Especially if your profile lacks access to the

platform's multi-link feature, pick your

Instagram bio link wisely. Provide the URL

to a landing page you created for Instagram

users that is mobile-friendly and has links to your

brand's other marketing campaigns, blog posts,

featured content or discounts, and products and services.

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