Page 186 - MICROHUB Handbook - ENGLISH

4. Versatile tactics for your business's objectives

A TikTok Business Account is the basis for everything.

Uncertain about

what to post?

For inspiration, consider perusing the most popular content in the

exclusive Business Creative Hub.

To develop a strategy that benefits your company,
keep adhering to these basic guidelines. Use a

steady stream of organic material to test and

learn, and continually adjust your strategy based

on how it performs. From there, you may decide

where to spend money on paid peaks in order to

draw more visitors to your profile page, expand

your fan base, drive more traffic to your website,

and get more views. When there is a high demand

for goods and services from clients, such as during

holidays, back-to-school sales, and Valentine's

Day, consider amplifying by paying and developing
your brand by partnering with TikTok creators.

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