Page 184 - MICROHUB Handbook - ENGLISH
P. 184
Organic + Paid = Always Engaged
Businesses that wish to increase their TikTok presence should adopt an
always-engaged strategy. It ensures that you remain active and
connected to your community, which is continually identifying and
embracing trends.
What does "always engaged" mean? It's what we refer to as a blend of
organic postings and paid advertisements, complemented by
collaborations with creators, which are exclusive to TikTok. A good way
to boost your campaigns and maximize your marketing budget is to
follow these three essential elements.
1. Test and learn with organic content
On TikTok, there are countless ways to communicate
your narrative, and businesses are not restricted in
how much organic material they may publish.
Try out several approaches to communicating your
brand's narrative, and then use your TikTok Business Account to
instantly get performance analytics.
You may learn what resonates well with audiences by using organic
content analytics. After that, you may strategically use those insights to
guide your paid advertising. Sponsored campaigns give organizations
detailed metrics so they may boost their success and learn more about
why.
183
