Page 181 - MICROHUB Handbook - ENGLISH

Step 6: Optimising for YouTube SEO

You need to concentrate on expanding your network and

acquiring more subscribers in addition to simply starting

a YouTube channel and hoping for the best. You need to

increase your chances of being found by the proper people.

This entails optimising your channels and videos for YouTube SEO so

that when users look for pertinent information, they are more likely to

find you.

To start keep in mind the following:

In the description of your video and on your channel, use pertinent

keywords. Common keyword tools, such as Ahrefs and

Keywordtool.io can give you keyword suggestions specifically for the

platform.

Tag your YouTube videos to increase the likelihood that people will

find them. The YouTube search engine can better understand your

video's content and determine when to show it in search results

when you add pertinent tags to it. Use devices like the Tubics

YouTube Tag Generator to get tag recommendations.

Employ eye-catching thumbnails to encourage viewers to click on

your video and raise the number of views. Your chances of discovery

increase with the number of views you receive. To make your

thumbnails stand out, pick enticing photographs and apply text or

graphics as overlays. Look at how the thumbnails for the top search

results for "DIY home décor" are appealing.

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