Page 177 - MICROHUB Handbook - ENGLISH
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Step 2: Creating a brand channel
It's imperative that you create a brand account even if
you already have a personal YouTube account when you
set up your Google account. This will make it simpler to
share access with others, brand your channel with information about
your company, etc.
Initially, use your new Google account to log into YouTube. Choose
"Settings" by clicking the user icon in the top right corner of your screen.
You will then have the option to create a brand account by clicking on
"Create a new channel". Click "Create" after entering the name of your
company or the name you want to use for your official YouTube channel.
You can monitor the performance of your channel and videos by having
access to crucial YouTube analytics data if you have a brand YouTube
account. After that, you may use these findings to motivate your video
marketing campaigns.
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