Page 173 - MICROHUB Handbook - ENGLISH

4. Focus on Pinterest SEO

Since Pinterest essentially functions as a

visual search engine, it has its own algorithm
and SEO guidelines. To watch your ranking rise,

you must concentrate on your Pinterest SEO and use these guidelines to

your own profile.

With your Pinterest marketing plan, you should concentrate on using

keywords in three main places.

Your profile

Utilise keywords in your name as well as your bio to show up in search

results even when people are only seeking information on your items.
You have a total of 65 characters to use for your Pinterest name and 160

for your bio; we advise making the most of these characters to naturally
include the most popular keywords in your sector.

Your pins

Make sure your title and description contain pertinent keywords related

to your pin.

You don't want to simply "keyword stuff," or cram the description with

several keywords that aren't naturally used as part of a sentence or

paragraph, just like with any other sort of search engine optimization.

Instead, you should make sure that your pin description includes the
main keyword as well as a few more secondary keywords so that both

users and the Pinterest algorithm can quickly understand what the pin is

about.

This will increase the likelihood that your pin and related pins will appear

in search results.

172