Page 179 - MICROHUB Handbook - ENGLISH

Step 4: Planning your content

The process of coming up with content ideas is one of the

most difficult processes in starting a YouTube channel. The

type of goods you offer and the demographic you're trying

to reach will both have a big impact on the theme of your YouTube

material. Yet, instructive and enlightening videos ought to command

attention in general.

Your primary goals should therefore be to enlighten, educate, and

reassure your audience with testimonial films while also showing them

how to do something.

Chewy, a provider of pet supplies, posts educational films

on its own YouTube channel that pet owners will

find quite helpful. Along with presenting their

goods, they offer advice on how to install

pet gates, brush your dog's teeth, create

recipes that are suitable for pets, and more.
They occasionally even post footage of Q&A

sessions with veterinarians.

Finally you should see which videos

perform best when you've released a

variety of styles and your channel has gained

more traction. You should also think about conducting

a survey to find out what your subscribers want to see from you.

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