Page 183 - MICROHUB Handbook - ENGLISH

TIKTOK

FOR BUSINESS

How TikTok differs from other social media apps and how to

begin to find content on the platform that you enjoy

The most popular short-form video network, TikTok, is where trends

are created and authenticity is rewarded; a place where businesses

of all shapes and sizes may be found, gain visibility, expand their

networks internationally, and realize significant benefits.

With TikTok, users follow one another and keep up with specific

influencers. But, TikTok's biggest draw is its automated For You

page, which places people at the bottom of a large algorithmic

content funnel, in contrast to most social platforms before it, which

prioritize follower-and-friend-style interactions.

You've come to the perfect place if you own a business

and want to increase your customer base. TikTok

is the ideal platform for attracting new clients and

expanding your company because of its very active

community of consumers, trend-setters, and

word-of-mouth promoters. Every age has come here

to join the fun, whether you're trying to reach Gen Z, Millennials,

parents, or grandparents, and various subcultures congregate

here to discuss their most recent discoveries.
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