Page 188 - MICROHUB Handbook - ENGLISH

To describe visual standards, consider the following:

Personality of your brand: Is it direct and audacious, beneficial

and educational, or something else?

Colours that reflect your brand: Choose a unified color scheme

whether you decide to incorporate elements from your

brand or create a custom colour scheme just for social media.

Aesthetic that captures your brand: Does your material

appear charming for parents of young children, technical

for B2B customers, or somewhere in between?

Fonts that your brand uses: Which fonts best represent your

brand's identity when used as post graphics or overlays in reels

and stories?

By combining all of the aforementioned instructions into a single

shareable document, you can get your team on the same page.

Create reusable templates for your team's social media material if

they utilize design tools to produce it.

For instance, Canva offers a brand kit that lets you save colours,

fonts, and logos for use in future social media posts. You may make

reusable posts, stories, and reel templates that reflect your brand

style with the design app's free or paid editions.

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