Page 191 - MICROHUB Handbook - ENGLISH
P. 191
3. Create a Comprehensive Content Plan
You need a strong content strategy and a
reliable publishing schedule to assist you to
post frequently on Instagram in order to make
your brand stand out. The aesthetic of your Instagram content can
be simplified by using your brand's style guide.
So what subjects ought to be included in your content?
Concentrate on the ideas and subjects that are most beneficial to
your potential clients and customers. For instance, you might make
product demonstrations, analyze your finest blog entries, or
respond to consumer inquiries. Your brand may become more
memorable, gain followers' trust more quickly, and draw in a larger
audience with high-value content.
You need to be aware of what your followers are engaging with and
what the Instagram algorithm is prioritizing if you want to increase
the visibility of your material. Make a point of monitoring Instagram
analytics frequently (i.e. at least weekly) to see what is currently
working for your brand because both of these numbers fluctuate
over time.
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