Page 195 - MICROHUB Handbook - ENGLISH

How can you promote UGC while making it simple to find? The

simplest methods involve making a custom hashtag for followers

and encouraging your audience to tag your account, as @chewy did

below. Then, you may gather UGC by looking through your tagged

posts and Instagram mentions.

Use the notification filtering feature on

Instagram to quickly identify mentions and tags.

Keep in mind to routinely monitor and curate your tab for tagged

posts, especially since this content is available to all users. Have you

seen a tagged post that doesn't adhere to the principles or style of

your company? To get rid of your brand from the tab, untag it.

You should always get customers' approval before reposting their

content to your feed, just like you should with reviews. To thank

them for their work and request permission to share it, contact

them or leave a comment on one of their posts.

Don't want to re-post user-generated

content to your feed? Using Instagram's

built-in functionality, you can always

share posts, reels, and stories to your

brand's stories.

194