Page 198 - MICROHUB Handbook - ENGLISH

4.Co-branding with complementary businesses

Despite how beneficial UGC might be, there are a few drawbacks. If

you're just starting out with brand-building, you could find it

difficult to get enough material because your brand has no

influence over it.

Partner with influencers or other brands that are specialized in

your field or have audiences that overlap with yours in order to

generate more targeted buzz for your company. You can

collaborate to produce high-quality content that reflects your

brand's current objectives and speaks to the influencers'

audiences.

Analyzing your current audience is the first step in identifying

influencers.

Do some of your followers often compliment your business

or leave comments on anything you post?

Examine their audience size and content style to see whether a

cooperation would be beneficial. To identify suitable brand

partners, you may also use Instagram's hashtag search feature.

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