Page 194 - MICROHUB Handbook - ENGLISH

Ask for more client testimonials. Using review

plugins created specifically for eCommerce,

or sending direct messages to customers

after they've made a purchase are two

ways to automate the process. Ask them for

their honest opinions and let them know how

much their reviews will aid your company. Get consent to repost

reviews and testimonials before publishing to your Instagram

account.

A lot can be said about your brand through reviews, but UGC has

the ability to both show and tell. UGC, after all, provides your target

audience with an authentic customer's perspective on how your

products appear, function, and are packaged.

UGC appears more genuine and less pushy because it is created by

customers rather than members of your company, which can be

even more effective for drawing in new clients. UGC, then, can be

particularly helpful for disseminating social evidence and generating

awareness about your company.

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