Page 193 - MICROHUB Handbook - ENGLISH

Remember that generating unique, interesting material might

assist you in expanding your audience beyond your current fan

base. Instagram leverages factors including content engagement,

account popularity, and user preferences as part of its unconnected

distribution system to suggest posts in users' feeds.

Concentrate on gathering and utilizing input as your brand develops

and more customers become paying clients. After responding to

customer feedback, don't just file it away.

Share them with your Instagram followers

and let your clients speak for themselves.

The data related to endorsements and

reviews are quite amazing. Any study you

look at will show that the vast majority of

consumers read reviews before making a

purchase and regard them in the same

way that they would a personal recommendation.

Moreover, testimonials and reviews offer social proof, which might

compel potential customers to "join the club" and make a purchase.

Sharing this type of user-generated material can therefore be quite

effective for increasing interest in your company and increasing

conversion rates.

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