Page 197 - MICROHUB Handbook - ENGLISH

About Instagram Hashtags, Reach, and Discovery

Building a brand on Instagram requires publishing the correct

material at the appropriate moment. Your brand could reach a

larger audience by incorporating pertinent hashtags into your

content.

Concerned with hashtags?

Many marketers questioned the effectiveness of hashtags in the

wake of Adam Mosseri's early 2022 admissions as the head of

Instagram. Mosseri only reiterated that hashtags don't actually

enhance reach, which is vital to keep in mind.

But, hashtags do increase the chances that viewers will see your

content. It's more probable for your material to show up on the

Explore page and in hashtag feeds if it performs well. So, Instagram

may prioritize sending high-quality content to users who follow or

interact with certain hashtags if you add the correct hashtags to it.

Does that imply that you should use as many arbitrary hashtags as

you can in your content? Absolutely not.

The first step in developing a brand should always be

producing content that your audience enjoys.

But using pertinent brand hashtags might raise

awareness while enhancing search engine visibility.

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