Page 199 - MICROHUB Handbook - ENGLISH

With the built-in collaboration features on Instagram, collaborate

with your brand partners to tag photos. In order to cross-post

content to both of your accounts and increase reach, use the Invite

Collaborator option.

Influencers should

tag your account in

branded material

using platforms

designed for

paid relationships.

You might also be able to locate and get in touch with creators via

Instagram's partnership capabilities in the future (hopefully not too

far off). To make influencer collaborations simpler, the platform has

been experimenting with a creative partner directory, partnership-

specific DM folders, a creator marketplace, and a creator media kit.

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