Page 190 - MICROHUB Handbook - ENGLISH
P. 190
You can set up your bio to show an Instagram shop if your company
sells tangible goods. Customers can hit the See Shop icon to peruse
the company's selection of pet supplies, as shown in the @chewy
Instagram bio, then simply tap to purchase on the connected
eCommerce site.
Showcase the content that best represents your brand or highlights
your business's ongoing campaigns next. Instagram offers two
options for doing this:
To your Instagram grid, pin up to three
Instagram feed posts or reels. These
Instagram posts, which can include
anything from a new product or a
current deal to a stellar customer
review or a new lead magnet, show up
at the very top of your page.
Emphasize stories in collections that are organized. These story
highlights, which are displayed just before your feed, can aid
clients in learning more about your goods and services, locating
resources, or exploring user-generated material (UGC).
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