Page 148 - MICROHUB Handbook - ENGLISH

How do I find MY Brand Identity?

When finding your brand identity you should spare no time and

energy, and even though the steps are “simple” it is an essential

part of your branding and “creative voice” that will support your

crafting microbusiness.

In this part of our training we will be outlining the steps that will

help you identify the goals and mission of your brand, and in this

way you will be able to connect your Brand Values to the Visual

Identity of your brand.

1. Define Your Audience

As with everything that relays communication to the recipient, the

audience will also adjust the tone, energy and mode of conveying

any sort of information. By defining our audience we are able to

determine the language that we will use to connect with them, the

terms, and the tone that will best relate to our primary buyer

personas. Through this list of questions you will be able to create

targeted versions of your buyer personas. Who is our ideal buyer,

the one that will connect, appreciate

and purchase our craft?

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