Page 28 - MicroHUB Competence Matrix

MicroHUB - promoting creativity microbusiness though
web tools in rural area
2021-1-SK01-KA220-VET-000032999

Other input from interviewees

Apart from feedback on skills and competences related to EntreComp, the MicroHUB Consortium has
managed to collect information from project stakeholders, interviewees and respondents on some
other skills and competences. Especially those that related to using web tools were found as key for
their incorporation into the MicroHUB Competence Matrix preparation.

Much collected feedback was related to the lack of adaptability for innovation, basic financial literacy
skills, and competences supporting digital marketing, moreover the need for developing
environmental consciousness and knowledge on the basics of intellectual property rights.

The following list is a summary of the key points collected and further adapted for the purpose of the
MicroHUB Competence Matrix:

▪ Spotting business opportunities through market research with the use of digital tools
▪ Ability to perform market analysis and analyse the performance of other crafters or artisans
▪ Preparation of SWOT analysis
▪ Creating a business plan with the use of digital tools
▪ Knowledge on how to set up an online business and reach markets
▪ Knowledge of online assessment tools for the collection of feedback to improve own
products
▪ Knowledge on Copyright licenses, Trademarks and Patents, and related terminology
Geographical indication, Open and Public domain licenses or Trade secret
▪ Ability to protect and exploit intellectual property
▪ Knowledge on sustainability and environmentally friendly materials/practices/procedures in
the work of crafters and artisans
▪ Assessing the impact crafters and artisan’s products/practices/procedures have on the
environment
▪ Adaptability and the ability to introduce changes to own business vision based on the
environmental impact it generates
▪ Knowledge on how to prepare a budget with the use of selected digital tools
▪ Knowledge on where to search for microbusiness funding or financing opportunities online
▪ Preparation of digital documents to analyse, manage resources and control resources and
forecast microbusiness opportunities
▪ Ability to do perform microbusiness forecasting with the use of digital tools
▪ Ability to draft a basic contract or agreement for creating sales synergies
▪ Selection of the right resources for engaging into online microbusiness activities, being
visible, expanding and networking
▪ Basics of digital marketing
▪ Knowledge of digital platforms to sell own products
▪ Ability to demonstrate the digital storytelling technique to “sell” the microbusiness online
▪ Preparation of digital presentations
▪ Use of social media for microbusiness promotion

This project has been funded with support from the European Commission. This communication
reflects the views only of the author, and the Commission cannot be held responsible for any use
which may be made of the information contained therein.