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· the channels you can use, and what do you need to do to promote, sell

and deliver your products, as well as to communicate and interact with
the target customers along the entire journey, from finding out about

your offerings up to the after-sales experience.

How will you make your target customers aware of your
products, allow them to evaluate, buy and receive them, as

well as afterwards engage with you for any further

information or suggestions, for repairs or maintenance of the
products bought, to make further purchases themselves or

recommend you to others?

Would such communication and interaction with your target

customers be mostly direct, indirect, or through others?

Will it be mainly in traditional, physical forms (for example, in
your workshop, at artisan fairs and markets, by cash

payments) or even in digital forms (for example via online

stores and marketplaces, social media platforms, electronic

payment solutions)?

· the actions you need to take for the setting up and
maintenance of your workshop, other facilities,

tools, equipment, as well as for general business
administration (for example, to keep accounts, make

statutory financial reporting, manage due payments

and legal obligations, etc.)

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